The most famous The world’s restaurant guide, Michelin Guide, announced that it is joining forces with TripAdvisor and its affiliate booking platform TheFork, to offer guests an online platform aimed at the ideal culinary experience, as well as Improved access to a wider selection of high quality restaurants throughout the world.
About 4,000 restaurants across Europe will soon be accessible and upgraded their data in TheFork and on the Michelin Guide digital platform. All 14,000 Michelin Guide restaurants worldwide will be categorized by the rating star, Bib Gourmand and the dish distinctions that exist on the TripAdvisor website. This will result in “improved accessibility based selection the Michelin guide “. In addition, Michelin has signed an agreement to sell Bookatable, its restaurant booking platform Acquired in January 2016, at TheFork.
This acquisition allows TheFork to “consolidate its existing markets” and expand to five new ones countries: Hungary, Germany, Austria, Finland and Norway. With the above collaborations, the platform will now operate in 22 markets. Michelin reported that the 14,000 restaurants that available on Bookatable will join the 67,000 already available on TheFork “creating the largest online restaurant booking platform.” It is noted that the terms of the acquisition of Bookatable by TheFork remain unknown.
“With experience us over 120 years in creating culinary guides that provide restaurant tips based on independent experts, this strategy cooperation between Michelin and TripAdvisor will offers unprecedented visibility in the restaurants included in the options of the Michelin guide throughout the world, “said Scott Clark, a member of his Executive Committee Michelin Group. The 80,000 and now platform restaurants can produce over 30 million visits per month with correspondingly large revenues.
TripAdvisor is used by approximately 460 million travelers each month, taking advantage of approximately 830 million reviews and opinions from 8.6 million accommodations, restaurants, experiences and travel media. Michelin rightly states that “these virtual guests are a huge group of new customers for restaurants and can positively impact their revenue”.
Source: dailyfax.gr
