We live in the age of image and social media, both of which are summarized on Instagram. So turn to the users of the famous social media network to find potential customers and attract the millennials.
Marketing through Instagram
You may have thousands of followers on your page, but that does not mean you will have thousands of followers in your store. So treat your page as a marketing tool. Link your Instagram account with the other profiles you maintain, such as your Facebook page, redirect your followers to the official site of your cafe / restaurant and promote photos with your dishes and cocktails, as well as your space . [See also: Even better Instagram profile ]
Advertising through Instagram
Like Facebook, Instagram allows you to post paid ads. It may be a way out, but think about how many will see this ad. Photos, short videos and a collage of photos are the options provided by Instagram for creating the ad and with the help of the guide provided, you can create a target audience, ie you can control which groups of users will the ad is displayed.
Collaboration with famous Instagrammers and pages
You can turn to people and pages that already have several followers on Instagram and advertise your cafe / restaurant through them. So, collaborate with travel bloggers or food bloggers, who will ensure your visibility to a wider audience, as -as it is considered- they influence the people who follow them. Use the Webstagram site to search for these top accounts as well as hashtags, ie keywords that will lead you to them.
Contests and prizes through a photo
Instagram reputation is growing with followers, Likes and comments. So a good way to attract followers and get their attention is to motivate and what better than a contest through a photo on your page. For example, you can offer a meal for 2 people through a draw, as long as they like your photo, leave a comment or promote the photo itself. [See also: How to organize a successful Social Media contest? ]
Selection of photos
Of course, in order to maintain a nice Instagram account that catches the eye of the traveler, the photos you upload must be beautiful, true and not misleading. If you do not have enough processing and filters to achieve this, or you do not have the necessary time, you can work with photography students, art workshops in your area, and even professional photographers for a stylish and special result. Photos from parties you have organized at your place are a good start.
Use of photos by others
In addition to your own photos, you can also use your customers’ photos, always with their permission and after you “mention” them, of course. There is no better ad than the image of your customers having a good time in your stores!
Source: cabare.gr How and why Instagram is the perfect marketing tool for your restaurant
