Food and coffee shops that deliver in January and February have a drop in sales as consumers enjoy the food of the holiday season. In fact, it is a difficult time for these companies as there may be a drop in sales of up to 20% . Consequently, they are called upon to find alternative ways to reach new customers but also to “wake up” old customers, who may have enough time to order from the respective store.
To achieve the above goal, several food and coffee companies look to distribution of brochures . Brochure distribution is a direct marketing action aimed at sale . That is, the immediate attraction of customers who live in the area or are new to the area or even those who want to change supplier.
Research has shown that consumers interested in trying out a new vendor work right away. That is, the very next day after the distribution of your brochures you will gain 2 to 4 new customers. This will take approximately 20 to 30 days from the date the distribution starts. Therefore, by covering your wider area with an impressive brochure you can gain 50-70 new customers within 1 month!
A very important element for the performance of your distribution, however, is the brochure and its design. Your brochure is the vehicle for your communication with the potential customer and therefore, it must be carefully designed. More specifically, you will need to explain to the consumer what is special, what is different in relation to the competition you can offer him. This difference can be for example a specialized taste, a new product or even an innovation for example in the mixing of the ingredients of a burger. Whatever the peculiarity of your store, it is important to present it on the first page of your brochure.
The consumer from the moment he takes the booklet in your hands and within 10 seconds will decide whether to keep it or not and whether to process it and take some action. Therefore, the first impression that the form creates should be strong enough to motivate him not only to hold it but also to look at it carefully.
Another element that will make your print impressive is the size. The ideal is to create a large brochure with 2 impressive photos of your products on the home page, always with the company logo. The beautiful design and the attractive photos of the products play an important role inside the form. A picture equals a thousand words! After all, your potential customer who may not know you will choose the product primarily and therefore, the photos are important if they are attractive and appetizing.
Remember, 80% of your distribution success in attracting new customers is guaranteed in the brochure you create!
Through the portaplus service, we guarantee that your form will be delivered to those who want your product. More specifically, having registered the households with high omission and purchasing power, we ring the bells and after entering the apartment building we leave the brochure apartment – apartment. In households where they really do not want the leaflet and forbid us to cross, we leave 2 leaflets at the entrance so that if someone is interested but returns home late to receive the leaflet. At the same time, we ensure economy in your leaflets as if no consumer of the apartment building wants them then only 2 leaflets will have been thrown away. The above specialized service that we provide presents 30% penetration in apartment buildings and 90% omission of your form by the interested consumers.
Thus, we have the ability to cover an area with 20,000 households, which are the average of the delivery radius of delivery stores, with only 10,000 brochures and a cost of approximately € 400. The performance of this energy is very good as about 2 to 4 new customers a day will order from you. In a period of one month from the day of the beginning of your distribution you will have 50-70 new customers!
The energy of distributing brochures with the portaplus service in an area with 20,000 households, can be done within 1-2 days with immediate results on your sales!
Finally, at portaplus we have a pioneering technology . Leaflet Distribution Management Software through which we can guide our distributors in order to improve the efficiency of your distribution. Through our application you can watch the distribution of your booklets in real time from your mobile phone .
Source: portaplus.gr
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